Aston Martin are a great example of a brand who have successfully used product placement as a means of constructing themselves as desirable. In 1964 they initiated a relationship with James Bond films, which has helped to define the brand as many men's dream car.
Watch this - and then read this, and this.
How have Aston Martin constructed themselves as a desirable brand?
Exam dates 2018
EXAM DATES 2018
Paper 1 - 5 June 2018 am
Paper 2 - 8 June 2018 am
A2 Communication & Culture:
Wed 6 June 2018 am
Friday, 14 December 2012
Thursday, 13 December 2012
A2 Literature - Connections between DOS and TBE
How Death of a Salesman (so far) can be connected to The Bluest Eye
by Amy
One of the key themes that The Bluest Eye and Death of a Salesman share is that of society’s loss of humanity. Death of a Salesman, which is often viewed as a play criticising capitalism, can be seen as a plea for humanism. This is most clearly seen in the character of Linda who urges people to value humanity no matter how great or small a person is and not just jobs and money. Linda states that Willy “must not be allowed to fall into his grave like an old dog. Attention, attention must be finally paid to such a person” emphasising the lack of humanity he is being shown. In The Bluest Eye society is also criticised as it does not seem to care what happens to the lowest in society, causing them to crumble under the pressure it puts on them. Both Willy Loman and Pecola Breedlove lose their sanity as a result of the poor treatment society has given them. It can also be argued that dreams cause both of these characters to fall. In the case of the Loman’s their dreams build too quickly and their expectations are too high causing them to come crashing down. Pecola dreams only of having blue eyes, and her life becomes completely dominated by this one desire which eventually leads to her tragic demise.
Wednesday, 12 December 2012
A2 Literature - Death of a Salesman and time
Click here to watch critics - and Miller himself - speak about the use of time in Death of a Salesman.
AS Lang & Lit: P- 40s in All My Sons
Click the link below to see footage of P-40s in World War 2: this is the aircraft that was supplied with faulty parts by Keller's business (& for which Ann's father went to jail):
https://www.youtube.com/watch?v=Pxu02bNuma4&feature=youtube_gdata_player
https://www.youtube.com/watch?v=Pxu02bNuma4&feature=youtube_gdata_player
IB - Death & the King's Horseman
Click here to listen to some Yoruba drumming.
Read this: find out what influenced Soyinka to write Death & the King's Horseman.
Read this: find out what influenced Soyinka to write Death & the King's Horseman.
Tuesday, 11 December 2012
AS Comms & Culture
Here are some articles to read, which may help with the 1000 word coursework:
single parent families
how has the family unit changed
same sex parents
same sex parents 2
sibling rivalry
single parent families
how has the family unit changed
same sex parents
same sex parents 2
sibling rivalry
Subscribe to:
Comments (Atom)