A2 Comms - Do you need to remind yourself about Bernays & the birth of modern advertising?

A2 Comms : Objects Of Desire / The Century of the Self

Recap from the 3 week return from last summer: watch the first half an hour and remind yourself of Bernays' contribution to the modern world of advertising:

Objects of Desire Padlet wall

The Padlet wall for today's Objects of Desire lesson is here: https://padlet.com/clareswhere/1uvg77bvyo4m

Naomi Klein - No Logo

'No Logo'

A2 Comms - Stuart Hall

A2 Comms - example student answer to globalisation homework

To what extent is my cultural identity a product of globalisation?

'Living in the western world, in a capital city, I’m very much included in a multicultural world. As well as that, my grandparents are from a completely different culture and that has influenced my personal identity.

After creating my cultural map, I saw my main interests stem from the western world, like America. This didn’t surprise me as I consciously involve myself in American television programmes, music and art. But I was more surprised at how widely my interests spread across the globe, from Japan to Mexico.

In the past I would have had a stronger British and Bajan identity but because of globalisation those identities are becoming more fluid and are mixing with other cultural practices and ideologies. I think my generation, especially in the western world, are huge products of globalisation. I have grown up in a society where access to the internet and easy global travel is the norm, and I wouldn’t think twice about hopping on a plane to get to Brazil, or looking up a native tribe in Africa to get a wider perspective of the world.

There are many positives and negatives about globalisation. Globalisation allows a sense of recognition and familiarity with other parts of the world. For example, having a well known brand name in a country you don’t know would make me feel more comfortable and subconsciously I would link that brand name to home. Unfortunately, globalisation has meant a loss in traditional and native cultural practices and identity, leading to future generations not knowing or recognising their cultural heritage.

I personally enjoy and embrace the fact that my identity is influenced by so many different cultures, as I feel it gives more depth to my personality, therefore making me more interesting as a human being, and hopefully more understanding of other people and their native culture.'

A2 Comms - Globalisation homework

Globalisation explained:

 

Further watching - Naomi Klein on Globalisation & big brands:

A2 Comms - British attitudes towards the niqab

Link to C4 discussion on the niqab

A2 Comms - Race & identity

Click here to read this article - a fascinating read.

A2 Comms - Multiculturalism

A good discussion here on the nature of multiculturalism in Britain today: click here

A2 Comms - #dtmh

You can watch a channel 4 news interview about the latest debate regarding the editing and representation of black hair here.

It's also worth watching this from a few years ago.

A2 Comms - District 9 homework (set 9th Nov)

Click here to reach the District 9 Padlet wall, which you need to access to do your homework.

A2 Comms - Immigration to the UK

Click here to reach the Padlet wall on immigration.

GCSE English - Khan Academy videos on simple, compound & complex sentences

If you'd like to revise and consolidate the work we have done in class on sentence types, watch these videos:

Simple and compound sentences

Practise rearranging simple and compound sentences

Complex sentences

A2 Comms - Fanon & Said

A2 Comms - Frantz Fanon & Edward Said

Watch these two videos to consolidate your understanding of Fanon & Said:

Fanon

Said

A2 Comms - Nivea's 'white is right' advert

This article links really well with the work we are about to do on Post Colonialism - definitely worth a read!