A2 Comms - A grade answer to the formal assessment

A2 Comms - The Christmas lesson

John Lewis Christmas 2011: https://www.youtube.com/watch?v=pSLOnR1s74o

Allegro (Polish) 2016: https://www.youtube.com/watch?v=zO6AUFdgcgU

M&S Christmas 2016: https://www.youtube.com/watch?v=V5QPXhStb5I

Harvey Nicols 2013: http://www.youtube.com/watch?v=ITyeI3YyYw8

Coca Cola 2016: https://www.youtube.com/watch?v=inW_GcnCOgc


Student survey: please click here to give us some feedback for A2 Comms: 
http://p2.gg/fbe

A2 Comms - how to approach Section A of the exam

How to approach Section A of the exam

Here's a suggested structure we suggest you try out when writing your own answers (previous students have done really well using it):

1. Introduce the essay by briefly explaining the different viewpoints offered by A and B; say which of the perspectives will be most useful in helping you to analyse and evaluate them

2. Explain and analyse A, putting it into the context of the perspective that you think 'best fits' it. Use the discourse of the perspective explicitly within your analysis of A. Quote from A to help anchor your points.

3. Suggest the strengths and weaknesses of A as an argument.

4. Explain & analyse B, putting it into the context of the perspective you think has been used to shape it. Use the discourse of the perspective in your answer. Compare it to A - there may be similarities as well as differences. Quote from B to help anchor your points.

5. Conclude by reflecting on the strengths and weaknesses of B, compared to A. You might want to use an alternative perspective to help you to do this.
We suggest that you spend at least 15 minutes reading the arguments, thinking & annotating, before you start writing.

A2 Comms: Objects of Desire homework

Click here to reach the TedEd homework on Objects of Desire.
If you don't want to create an account, you can write the answers in your book.

A2 Comms: Objects of Desire - Advertising

A2 Comms : Objects Of Desire / The Century of the Self

Recap from the 3 week return from last summer: watch the first half an hour and remind yourself of Bernays' contribution to the modern world of advertising:

A2 Comms & Culture: Globalisation

Globalisation explained:

If you need help with the homework, you can read a previous student's answer to the question here...