Let's think about:
- the use of icon, symbol and index in in this text. Can you find an example of each and briefly explain it?
- the use of anchorage. Read the copy again and analyse how it is being used to fix the meaning of the text (think also about tone, layout...)
- how Nike has chosen to represent women in this text (and why): which ideological beliefs is it challenging and supporting? How does it compare with how women are often represented in texts?
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